Purpose of the Work: The Mrs. Meyer’s cleaning products are well known for their fantastic fragrances and hard-working cleaning abilities. With the introduction of their book detailing Thelma Meyer’s back-to-basics cleaning techniques and no-nonsense household advice, they wanted to attract the existing Mrs. Meyer’s consumer as well as anyone looking for a definitive guide to cleaning up your life.
CREDITS
company: Werner Design Werks, Inc.
designers: Sharon Werner, Sarah Nelson Forss
creative director:
Sharon Werner
client/publisher: Melcher Media
copywriters:
Thelma Meyer, Nicole Sforza
illustrators: Sharon Werner,
Sarah Nelson Forss, Lynn Schulte
quantity/impressions: 50,000
date published: January 2009