Purpose of the Work: The objective of these posters is to inform and generate interest in the RollerGirl bouts. In general this is an all ages and demographics even but definitely skews toward a more non-mainstream culture. A challenge in creating these posters has always been the amount of info that needs to be included in it and finding a way to elegantly marry it into the design.
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CREDITS
company: Lovely Mpls
designers: Jamie
Paul, Kevin Hayes
copywriter: Jamie Paul
paper: French Construction
Whitewash and French Dur-o-Tone Butcher Extra White
printer:
Lovely Mpls
quantity: 180
date published: March
2008