Purpose of the Work: Wausau Paper was known for having only one line of papers compatible for digital printing, when in reality all the company’s products can be used in digital printing applications. The challenge was to engage designers and printers, bringing clarity to a broader portfolio of offerings. Also, to be cost efficient with the large quantity in mind, we had to produce something about digital printing while printing traditionally.
CREDITS
company: LaBreche
designer: Andrew
Lund
client: Wausau Paper
copywriter: Melissa Ward
photographer: Stock
illustrators: Kai Benson, Eric Carlson,
Mike Keck, Drew Peterson and Tom Tomek
production: UV Hexachrome
six-color process + spot touchplate dull black + spot satin
varnish + spot UV gloss coating
paper: Wausau Paper Astropaque,
Royal SilkPlus & Exact Ice
printer: Independent Printing
quantity/impressions: 20,000
date published: March 2008