Purpose of the Work: The last thing the world needed was another new vodka. And yet that was exactly the objective Phillips Distilling, one of only three remaining independent family-owned spirit companies in the US, asked us: Introduce an organic vodka to a flooded marketplace utilizing an annual budget equaling what the category leader spends in just two weeks.
CREDITS
company: OLSON
designer: Jeff Berg
creative director: Tom Fugleberg, Brien Grant, Eric
Luoma, Jeff Berg, Brooke Dykema
client: Phillips
Distilling
copywriter: Eric Luoma quantity/impressions: 300
date published: May 2008