| Purpose of the Work: | |
| - | To create a fun and engaging destination for fishing and boating information. |
| - | Increase fishing license sales. |
| - | Get over a million unique visitors to the site. |
| - | To be a top resource for new, lapsed and occasional anglers. |
CREDITS
company: Colle+McVoy
designers: Barrett
Haroldson, Alison Beattie, Tony Lintner
creative director:
Mike Caguin, Tony Lintner
client: Recreational Boating
and Fishing Foundation
copywriters: Joel Stacy, Jim Melzer
illustrator: Alison Beattie
quantity: Over 2,500
pages, over 2 million visitors
date published: 2008