Luncheon Series 2008 - Josh Simpson, BBDO

Josh Simpson: The new "big idea"

The "big idea" has long been a promise of the advertising world. In today's media-saturated environment, the demands of a "big idea" have been amplified and agencies are pushing the definition of advertising in exciting ways.

But how are big ideas born in this era? Where do genuine insights come from and how do you know you have one that will really change behavior?

Josh Simpson will showcase a groundbreaking BBDO global "Rituals" study which examined people's daily behavior from across 21 different countries. He'll also share some of the work from across the BBDO network which evidence this new approach to the marketplace including the Cannes Grand Prix winning integrated campaign for HBO's "Voyeaur", Amp Energy Drink, GE, M&Ms, Gillette, Haviannas, BBC, Pepsi and Fedex.

Josh Simpson is a 15-year vet of Minneapolis advertising. For the last five years he's been the business development director and global network resource coordinator for BBDO Minneapolis whose clients include Hormel Foods, Jennie O, OPUS, Aviva, Edina Realty, RBC, Formica, CommonBond and the Como Zoo. Prior to BBDO, Josh spent ten years at Carmichael Lynch in account management, new business development and strategic planning working on Harley-Davidson, NWA, Caribou Coffee, Mack Truck and others.

BBDO Minneapolis, which has serviced national and regional marketers since 1930, is part of BBDO Worldwide. In 2007, BBDO was the most awarded agency in the world for the second year in a row according to The Gunn Report and was named the winner of The Big Won as the most awarded agency network across multiple media disciplines. In addition, BBDO was named the first-ever "Network of the Year" at the International Advertising Festival in Cannes in 2007 and won again in 2008.

BBDO.com

Read an article about the Rituals study

Time: Doors open at 11:30 am, Presentation from noon–1:15 pm

Register now

Cost:
Student Member $25
Associate/Professional Member $30
Walk-in (all member types) $40

Non-Member $50
Walk-in Non-Member $60

$250 Registered Group Membership Table for 10
$350 Registered Group Non-member Table for 10
(Please call 612 339 6904 to register a table of 10)

Paid registration includes a buffet lunch.

Registration ends: Friday, August 23, 2008 at noon

Capacity: 150

Series list.

Tuesday, May 20
Jerry Allan, M.Arch.
Founder and President, Criteria Architects Inc.
Professor of Design, Minneapolis College of Art and Design
criteriaarchitects.com
More...

Thursday, June 26
Jamey Erickson
Founder Sevnthsin
sevnthsin.com
and
DC Ice (Dawn Candance)
Artist
sinisterbutsweet.com
More...

Thursday, July 24
Jim Scott
co-founder and managing partner
mono
More...

Thursday, August 28
Holly Robbins
Creative Manager, Target
Co-founder, Studio Flux
Faculty Sustainable Design, Minneapolis College of Art and Design
target.com
More...

Tuesday, September 23
Josh Simpson
Senior Vice President and Director of New Business Development
BBDO Minneapolis
bbdo.com
More...

It is not possible to attend the talk without attending the lunch. Capacity for this event is 150. As space permits, we will accept walk-ins at the door. If you register and are unable to attend, please call 612 339 6904. A full refund will be processed for all cancellations notified prior to the registration deadline on September 17. Sorry, no refunds after September 17.