Luncheon Series 2009: 'As Seen on TV' Casey Kespohl, WCCO Creative

Join us as Casey Kespohl takes a look at what was once thought of as the bastard child of the design industry: TV Graphics. Today, TV Graphics are only a slice of what is required from a graphic designer that works in the broadcast industry. Casey will discuss how the industry has evolved, how a designer thinks about all mediums and the influence that broadcast design has on its audience. He will also discuss the importance of brand identity in the world of broadcast. As the industry continues to grow visually and television blends with new media, one thing is holding it all together . . . good visual communication.

Casey Kespohl, Creative Director, WCCO Television got his start in television as a courtroom sketch artist in 1992. Although his sketches were “not good”, his strong print design landed him a job as a print designer at a television station. One day, his Art Director asked him if he’d like to try his hand at broadcast design. His reply was “no.” When asked why, he said he didn’t think he understood it. His Art Director asked “why not?” and he replied, “Because I think it looks bad.” His Art Director said, “So do I . . . Just make your print design move and we’ll put it on TV.” He was hooked. 
 
Since then, Casey has served in many roles in the creative field, including: graphic designer, art director, producer, creative director and brand director. He moved to the Twin Cities and started working at WCCO on 03.03.03. He is hoping to make it until 09.09.09.

Casey enjoys photography, napping and taking pictures of people napping.
 
http://www.wccocreative.com

Registration deadline extended: Tuesday, June 23, 2008 at noon.

Walk-ins welcome.

Time:
Doors open at 11:30 A.M.; Presentation from noon–1:15 P.M.

Cost:
Student Member $25
Associate/Professional Member $30
Walk-in Member (all types) $40

Non-Member $50
Walk-in Non-Member $60

$250 Registered Group Membership Table for 10
$350 Registered Group Non-Member Table for 10
(Please call 612 339 6904 to register a table of 10)

Registration deadline extended: Tuesday, June 23, 2008 at noon.

Walk-ins welcome.

Paid registration includes a buffet lunch.

It is not possible to attend the talk without attending the lunch. Capacity for this event is 150. As space permits, we will accept walk-ins at the door. If you register and are unable to attend, please call 612 339 6904. A full refund will be processed for all cancellations notified prior to the registration deadline on June 19. Sorry, no refunds after June 19.

Generous support for this year's AIGA MN Luncheon Series provided by Visions Print Communications, Appleton Coated, and Digital People.